Making your load feel lighter, the Ameribag Healthy Back Bag® redistributes its center of gravity, helping to relieve stress on your neck, shoulders and back. Based on a patented design concept, the ergonomic shape of the Healthy Back Bag® is contoured to fit your back's natural curve and was developed by Ameribag founders Irwin and Margery Gaffin following an injury to Margery's back. Finding an opportunity for a new product, and filling a personal need for Margery, the Gaffins introduced the exciting new concept to the public. Featuring easy-to-get-at, easy-to-organize inner pockets; the Healthy Back Bag® is versatile and attractive, use it everyday for however you live your life. Enjoy our Ameribag selection.