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FAQ Table Of Contents:

Payment Information

What forms of payment do you accept?
ShoeMall accepts Visa, MasterCard, American Express and Discover. You can safely enter your entire credit card number via our secure server, which encrypts all submitted information. This means you pay nothing if unauthorized charges are made to your credit card as a result of shopping on our Web site.

visa mastercard amex discover
Pay for your online purchase with CASH -- no credit card required. Simply buy a PaidByCash Virtual Card for any amount you wish at over 60,000 neighborhood locations near you, and spend it online at ShoeMall.com

Click here to learn more about PaidByCash

ShoeMall.com is proud to offer PayPal as a payment option for our customers. PayPal is a payment method for online purchases enabling buyers to send and receive money online. As of today, PayPal has over 100 million member accounts in 190 countries and regions.

PayPal is a quick, easy, secure way to buy online without using your credit card. Simply select this option in our shopping bag or during checkout. Provide your Paypal e-mail address and password, verify the order information and submit. It's that easy!

If you don't currently have a PayPal account, signing up for one is easy and takes just a few minutes. Once your account is in place, you can send your payments using your bank account or credit card in minutes! Sign up for a PayPal account by going to https://www.paypal.com.
PayPal Credit is the quick, easy, secure way to buy online without using your credit card. Simply select this option at checkout, answer 2 quick questions, and accept the terms. Approval only takes seconds, then you'll receive a bill in the mail. It's that easy! You can choose to pay in full or over time. Subject to credit approval. PayPal Credit cannot be used in combination with ShoeMall gift certificates or any other payment method. See Terms

The following Terms and Conditions apply to any ShoeMall Promotional Card (Card) including, but not limited to Cards free with purchase, distributed as a reward, as part of a marketing program or promotion, or otherwise. The terms "you" and "your" mean the person to whom the Card was issued. The Card will be available for immediate use. The Card has an expiration date of six (6) months from the date of issue by ShoeMall. After that date, the funds will expire, and the Card will not be accepted by ShoeMall. Lost or invalid Cards are not replaceable, returnable, or refundable.

By accepting and using the Card, you agree to these Terms and Conditions, as well as future Terms and Conditions as established by ShoeMall. ShoeMall reserves the right to change these Terms and Conditions of the Card program at any time without notice. This Card is void where prohibited by law.

Use of the Card is limited to the amount of funds (available fund balance) set by ShoeMall, as associated with the Card. You may not increase the amount funds associated with the Card. This Card is intended for use as a gift to an individual and resale of this Card or use for unauthorized advertising, marketing, sweepstakes or other promotional purposes is strictly prohibited. Cards may not be used to purchase other ShoeMall Gift Cards or Gift Certificates. You may not permit any other person to use the Card issued to you. Your right to use the funds on the Card is a limited right, subject to these Terms and Conditions, and any applicable laws. The full amount of each purchase you make with the Card, including taxes, will be deducted from the available fund balance on the Card, up to the total funds available on the Card.

You agree to use the Card only for legitimate purchases of merchandise or services from ShoeMall. You may not return merchandise, or change or cancel services obtained with the Card for a cash refund.

If you attempt to use the Card for an amount greater than your available fund balance, the transaction may be declined. If you wish to purchase merchandise or services from ShoeMall in an amount greater than the available fund balance, additional payment may be made using any other form of payment accepted by ShoeMall.

ShoeMall Promotional Cards are designed to provide a benefit to you by permitting you to purchase items from ShoeMall for your own personal use. The Cards are not transferable and have no cash value. ShoeMall reserves the right, in its sole discretion, to refuse to honor any Card that is used in a manner inconsistent with these Terms and Conditions, including without limitation any fraudulent use. If ShoeMall suspects misuse of a Card, that Card may be suspended or terminated.


As part of providing you with a ShoeMall Promotional Card, we may obtain personal information about you which we use on ShoeMall's behalf to support and enhance your use of the Card. Any such use shall be in compliance with ShoeMall's privacy policy, as it may be updated from time to time, a copy of which can be found at the Security & Privacy page.

All ShoeMall Promotional Cards and these Terms and Conditions are governed by the laws of the State of Wisconsin and the federal and state courts of Wisconsin shall have exclusive jurisdiction over any dispute arising hereunder.

Sizing Information

Select a Chart
Women's Shoes
Women's Shoe Width Guidelines
Men's Shoes
Men's Shoe Width Guidelines
Kids' Shoes - Infant
Kids' Shoes - Toddler
Kids' Shoes - Youth
Kids' Raincoat Sizing
Fit Tips
How Do I Find My Size?
ShoeMall has many brand name shoes in sizes 4-17 and in widths from AAAAA (5A) - EEEEEE (6E).
For ordering, if you are familiar with the brand, order the size you would usually buy.
To shop by your size and width, use our easy search tool shoe finder.
You may also use our advanced shoe finder to shop by color, style, brand, and price if desired.

Women's Shoe Length Equivalents
Length to order
  4   2   35   8 1/4  
  4 1/2   2 1/2   35   8 1/2  
  5   3   35/36   8 5/8  
  5 1/2   3 1/2   36   8 3/4  
  6   4   36/37   9  
  6 1/2   4 1/2   37   9  
  7   5   37/38   9 1/4  
  7 1/2   5 1/2   38   9 1/2  
  8   6   38/39   9 5/8  
  8 1/2   6 1/2   39   9 3/4  
  9   7   40   10  
  9 1/2   7 1/2   40/41   10 1/8  
  10   8   41   10 1/4  
  10 1/2   8 1/2   41/42   10 1/2  
  11   9   42   10 5/8  
  11 1/2   9 1/2   42/43   10 3/4  
  12   10   43   11  
  12 1/2   10 1/2   43   11 1/8  
  13   11   44   11 1/4  
  13 1/2   11 1/2   44   11 1/2  
  14   12   45   11 5/8  
Please note: European sizing may vary. Refer to the product page for specific conversions for each shoe.
Women's Standard Width Equivalents
  Super Slim   SS, 4A, AAAA  
  Slim   S, 3A, AAA  
  Narrow   N, 2A, AA  
  Medium   B, M  
  Wide   W, C, D, E  
  Extra Wide   WW, XW, 2E, EE,

Women's shoe width guidelines
B width is a medium (M) width; this is the regular or average width.
A, AA, AAA, etc. are narrow widths, the more "A's" the narrower the shoe, every A decreases the width by ¼ inch.
D, E, EE, etc. are wide width shoes, for every letter you go up ¼ inch is added to the width, also for every extra "E" (i.e. E to EE) an extra ¼ inch is added.
The letters "D", "W", "EE", and "WW" refer to the width of the foot, not the size of the calf.
Back to Top of Sizing Information
Men's Shoe Length Equivalents
Length to order
  5   4 1/2   --------   9  
  5 1/2   5   --------   9 1/8  
  6   5 1/2   39   9 1/4  
  6 1/2   6   39   9 1/2  
  7   6 1/2   40   9 5/8  
  7 1/2   7   40/41   9 3/4  
  8   7 1/2   41   10  
  8 1/2   8   41/42   10 1/8  
  9   8 1/2   42   10 1/4  
  9 1/2   9   42/43   10 1/2  
  10   9 1/2   43/44   10 5/8  
  10 1/2   10   44   10 3/4  
  11   10 1/2   44/45   11  
  11 1/2   11   44/45   11 1/8  
  12   11 1/2   46   11 1/4  
  12 1/2   12   46/47   11 1/2  
  13   12 1/2   47   11 5/8  
  13 1/2   13   47/48   11 3/4  
  14   13 1/2   48   12  
  14 1/2   14   48/49   --------  
  15   14 1/2   49   --------  
  15 1/2   15   49/50   --------  
  16   15 1/2   50   --------  
  16 1/2   16   50   --------  
  17   16 1/2   50/51   --------  
Please note: European sizing may vary. Refer to the product page for specific conversions for each shoe.
Men's Standard Width Equivalents
  Slim   3A, AAA  
  Narrow   N, B, C, 2A, AA  
  Medium   D, M  
  Wide   W, E  
  Extra Wide   WW, XW, 2E, EE, 4E,


Men's shoe width guidelines
D width is a medium (M) width; this is the regular or average width.
C width or a B width is a narrow width. If you go down a letter the width is decreased by ¼ inch.
E width is a wide width, every time another "E" is added (i.e. EE to EEE) the width is increased by ¼ inch.
Back to Top of Sizing Information
Kids' Shoes - Infant
Length to order
  Infant   0   --------   --------   3 1/8  
  Infant   1/2   0   16   3 1/4  
  Infant   1   1/2   16   3 1/2  
  Infant   1 1/2   1   17   3 5/8  
  Infant   2   1   17   3 3/4  
  Infant   2 1/2   1 1/2   18   4  
  Infant   3   2   18   4 1/8  
  Infant   3 1/2   2 1/2   19   4 1/4  
  Infant   4   3   19   4 1/2  
  Infant   4 1/2   3 1/2   20   4 5/8  
  Infant   5   4   20   4 3/4  
  Infant   5 1/2   4 1/2   21   5  
Back to Top of Sizing Information
Kids' Shoes - Toddler
Length to order
  Toddler   6   5   22   5 1/8  
  Toddler   6 1/2   5 1/2   22   5 1/4  
  Toddler   7   6   23   5 1/2  
  Toddler   7 1/2   6 1/2   24   5 5/8  
  Toddler   8   7   24   5 3/4  
  Toddler   8 1/2   7 1/2   25   6  
  Toddler   9   8   25   6 1/8  
  Toddler   9 1/2   8 1/2   26   6 1/4  
  Toddler   10   9   27   6 1/2  
  Toddler   10 1/2   9 1/2   27   6 5/8  
  Toddler   11   10   28   6 3/4  
  Toddler   11 1/2   10 1/2   29   7  
  Toddler   12   11   30   7 1/8  
  Toddler   12 1/2   11 1/2   30   7 1/4  
  Toddler   13   12   31   7 1/2  
Back to Top of Sizing Information
Kids' Shoes - Youth
Length to order
  Youth   13 1/2   12 1/2   31   7 5/8  
  Youth   1   13   32   7 3/4  
  Youth   1 1/2   13 1/2   33   8  
  Youth   2   1   33   8 1/8  
  Youth   2 1/2   1 1/2   34   8 1/4  
  Youth   3   2   34   8 1/2  
  Youth   3 1/2   2 1/2   35   8 5/8  
  Youth   4   3   36   8 3/4  
  Youth   4 1/2   3 1/2   36   9  
  Youth   5   4   37   9 1/8  
  Youth   5 1/2   4 1/2   37   9 1/4  
  Youth   6   5   38   9 1/2  
  Youth   6 1/2   5 1/2   38   9 5/8  
  Youth   7   6   39   9 3/4  
  Youth   7 1/2   6 1/2   --------   10  
Back to Top of Sizing Information
Please note: European sizing may vary. Refer to the product page for specific conversions for each shoe.
Kids' Shoe Guidelines
If you are unsure what size shoe your child wears:
1. Put your child's heel against the wall, on top of a piece of paper.
2. Mark where your child's heel is, and where the toes are. Measure both feet.
3. Measure the distance between the marks and use the conversion chart to find the proper shoe size.
Or print off the sizing chart found here.
Kids' Fit Tips
Your child's feet are constantly growing! Be sure to check their shoes fit properly every two to three months.
Kids' shoes should have ¼" wiggle room in the toe area. This allows room to grow and helps with balance. A snug width is also important to keep your child from slipping out of his/her shoes.
Often brands size their shoes differently, and you may see fit recommendations for certain styles. If you are accustomed to the brand, please purchase the size you normally buy. If not, please consider our recommendations.
It is normal for a child to have one foot larger than the other. Order shoes to the larger foot.
If no narrow sizes are available, you may wish to order a ½ size down.
If no wide sizes are available, you may wish to order a ½ size up.
If your child is in between sizes, we recommend ordering the next ½ size up.
Kids' Raincoat Sizing
  SIZE   AGE  
  2T   2 years  
  3T   3 years  
  4T   4 years  
  4/5   5 years  
  5/6   6 years  
  6/6X   7 years  
Back to Top of Sizing Information
Heel Height Guidelines Heel Height
Heel heights are measured on the middle of the heel as shown here. Heel heights are also determined by the size of the shoe. As the shoe gets larger, the heel gets proportionately higher. In other words, the heel on a size 6 will not be as high as a heel on a size 11.
Unsure of your size or your exact size is not offered?
ShoeMall offers these suggestions:
1. Shoes sizes increase ¼ inch for every half size. A size 8 ½ shoe is ¼ inch longer than a size 8 shoe.
2. A proper fitting shoe should have approximately ½ to ¾ of an inch from the end of your toe to the end of the shoe.
How do I measure my foot?
Be sure to measure both feet and fit to the larger foot.
To measure the length: Measure the foot from the heel to the tip of the longest toe using a ruler or tape measure.
To measure the width: Use a tape measure to wrap your foot at the largest part of the foot so it fits comfortably without any gaps.
ShoeMall does have a sizing guide available. ShoeMall can send you a measuring chart to use in the convenience of your home if you e-mail us your request at service@shoemall.com.
Other Fit Tips
1. If you need a ½ size, and one is not offered, order the next size up (i.e. need 9 ½, order 10).
2. If you need a narrow width and a narrow is not available, you may want to order one ½ size down.
3. If you need a wide width and a wide is not available, you may want to order ½ size up.
4. If one foot is larger than the other, order for the larger foot.
5. For women ordering men's sized shoes order 1 ½ sizes down (i.e. women's size 9 = men's size 7 ½).
6. For men ordering women's sized shoes order 1 ½ sizes up (men's size 8 = women's size 9 ½).
7. Some manufacturers only offer their shoes in European or UK sizes. Here, ShoeMall helps you by translating foreign sizes into American, with a sizing chart for that style.
8. If a style is not running true to size, ShoeMall will provide a fit recommendation.
Back to Top of Sizing Information

Shipping Information

View our shipping and returns page

Do you ship internationally? Absolutely!
Follow these two steps for international delivery:

1. Join MyUS.com and get your US suite number for export.
2. Shop online at US stores, and ship your purchases through MyUS.

If you are ordering multiple items from us, you'll enjoy the most savings by using MyUS.com Premium Service. This gives you the ability to consolidate packages, which saves you even more on international shipping.

Save on your first MyUS order with a special MyUS promotion running through July 31st, 2014. Click on the MyUS logo below for details and to sign up today.

Can I ship to someone at an address different from mine?
Yes. During the order process, enter the name and address of the person you would like the package shipped to into the shipping information.

Can I check on a backordered item? How will I know when my backordered item is shipped?
Once your order has shipped, you will be sent an e-mail confirmation. If an item is on temporary backorder, we will send you a post card in the mail with its expected ship date. If we have your e-mail address on file, we will also send you an e-mail notification. You can check on a backordered item either by going on-line to the "Order Status" link on the top of any page on ShoeMall.com or by e-mailing us at service@shoemall.com or calling toll-free to one of our customer service representatives at 1-800-704-5478. Customer service representatives are available between 6:00 am and midnight (Central time), 7 days a week.

If I have more than one item in my order and one item is on backorder, do I get charged twice for shipping?
No. Shipping fees are charged for the entire order only once when your first shipment is sent. Remember, standard shipping with ShoeMall is FREE, only Priority and Express options cost extra.

Do I have to pay sales tax?
If you are a Wisconsin or Virginia resident, ShoeMall is required to collect sales tax on your order.

How do I check the status of my order?
You may check online by clicking the "Order Status" link at the top of any page on ShoeMall.com. An e-mail notification is sent when all orders are shipped. This e-mail notification contains a tracking link. If you have not provided us with your e-mail address, you may call one of our customer service representatives toll-free at 1-800-704-5478. Customer Service representatives are available 7 days a week from 6:00 am to midnight (Central Time). You may also contact us at service@shoemall.com.

What is your return policy?
We believe so strongly in the quality of each pair of shoes we offer that we have one of the best guarantees in the business. If you're not completely satisfied with any item you purchase from us, send it back within 120 days and we'll replace it or give you a refund. Any product returned to us must be in the condition you received them (unworn) and in the original box and/or packaging. Shipping and processing charges are non-refundable. See Shipping and Returns Information for details.

How do I return an item to ShoeMall? Look for the return form in your package. Complete the form, indicating why you are returning the item and if you prefer a refund or an exchange. Items must be unworn. A refund for returns will be made promptly upon receipt of the item. Shipping and processing charges are non-refundable. We do not accept COD's and any item sent "Return to Sender" is not usually received.

If you have misplaced your return form, that's fine. Simply enclose a note in the return with your name, address, phone number, and a brief explanation. If the item was a gift, please include the name and address of the person who gave you the item if possible.

To make returns even easier, our Return Label option doesn't require payment up front. Simply leave your package for your postal carrier or drop it off at any post office or FedEx location and we will deduct the Return Label cost from your credit. Instructions included in package.

Wrap your return securely in its original box and ship it using the Return Label or insured Parcel Post or UPS to:

Returns and Exchange Dept.
425 Well Street, Suite 100
Chippewa Falls, WI 54774

If you require further assistance with your return, simply call one of our customer service representatives toll-free at 1-800-704-5478. Customer Service representatives are available 7 days a week from 6:00 am to midnight (Central Time). You may also contact us at service@shoemall.com. When calling or e-mailing, please have your order number and/or the zip code and last name of the person to whom the item was billed.

How does the Return Label work?
The Return Label is a return option that can save you a trip to the post office; or UPS center. Simply attach the Return Label to the outside of your package and give it to your postal carrier. The Return Label will deduct $6.95 from your refund amount in order to cover the return shipping and processing fees. Please allow at least 10 business days for your return to reach us. The Return Label service is not available for Amazon orders, PayPal orders, or APO/FPO, Alaska, Hawaii, or U.S. Territory shipments.

Return/Exchange using Return Label (Most Convenient)

1. Complete and enclose the RETURN FORM located on the back of your PACKING SLIP and indicate whether the item is a return or an exchange.
2. You'll find your Return Label printed on the front of your PACKING SLIP. Attach it to your package for the quick and easy shipment and processing of your return or exchange.
3. No postage is required up front, instead $6.95 will automatically be deducted from your merchandise credit.
4. Give your package to your postal carrier or drop it off at any post office or FedEx location.
5. You can track your return package at www.FedEx.com/us using the tracking number at the bottom of the Return Label.

How do I exchange an item for something else?
ShoeMall's Return Form includes an area for exchanging items. Simply fill out the return form, putting the items being returned under the appropriate spot and then filling out the items desired for exchange. Items will be exchanged upon receipt of the shipment.

Do I have to pay shipping on an exchange item?
The item(s) requested for exchange will be sent to you free of shipping charges. You will need to pay the shipping fees to return the item(s). We do offer our "SmartLabel" as a return option. SmartLabel can simplify the return process and save you a trip to the post office ($6.95 will be deducted from your refund to cover shipping fees).

How long does it take to get my refund?
Depending on the method used for return shipment, it can take up to 3 weeks for your package to be received. If you requested a refund, it should be reflected on your credit card statement within one billing cycle from the time we process our return. If paid by check, money order or gift certificate a refund check will be mailed to you. Please allow 7-10 business days from the process of your return for delivery. If you requested an exchange, please allow 7-21 days for the return to process and then another 7-10 days for you to receive the requested exchange item(s). Faster shipping methods are available for an extra fee.

How do I know it is safe and secure to use my credit card on ShoeMall? ShoeMall is deeply committed to your online order security. Shopping at ShoeMall is always safe and secure. We take every step to ensure the security of your personal information such as your name, address and credit card number. ShoeMall uses industry standard, state-of-the-art VeriSign Security Certificates for completely dependable online security. VeriSign is the most trusted and recognized name in security on the web. ShoeMall also uses Secure Socket Layer (SSL) advanced encryption technology to protect your personal information and privacy. All credit card transactions are secure. With ShoeMall, you can enjoy worry-free shopping.

As an added measure, in the unlikely event of fraudulent charges on your credit card, there is still no risk to you. The Fair Credit Act states that your credit card company can hold you liable for a maximum of $50.00 in fraudulent charges. ShoeMall will reimburse you for any charges up to the $50.00 maximum your credit card company can charge if those charges result from an order you placed on our secure server. You can enjoy shopping worry free at ShoeMall.

What is ShoeMall's privacy policy?

What are cookies?
Cookies are small pieces of information that are stored by the browser on your hard drive. Our site stores some information on your computer in the form of a cookie or similar file. The cookies that are configured by us do not contain any personally identifying information, such as your name or sensitive information. The cookies our site used allow us to recognize you when you return to our site and to provide you with customized experience that we feel will be of value to you. For example, these files allow us to tailor your online shopping experience to reflect your expressed interests and preferences. We also use cookies to allow special features on our site to function correctly. If you do not choose to use cookies, you still place an order by calling 1-800-704-5478.

How can I subscribe to the ShoeMall e-mail list?
Click here to go to the e-mail sign-up page

How can I be removed from ShoeMall's e-mail list?
Every e-mail message ShoeMall sends you has an "unsubscribe" link that you may use to remove yourself from our list. You may also send us an e-mail at service@shoemall.com asking to be removed or call us toll-free at 1-800-704-5478 and request to be removed.

I have a question about a product, who can I contact for assistance?
Need help? Our customer service representatives are ready to help you seven days a week from 6:00 am to midnight (Central Time) at 1-800-704-5478. You can also contact us via email at service@shoemall.com.

Can I place group purchases?
ShoeMall.com is delighted to assist you with group purchases for commercial, team, or individual use. If you have any inquiries please contact us. Our customer service representatives are ready to help you seven days a week from 6:00 am to midnight (Central Time) at 1-800-704-5478. You can also contact us via email at service@shoemall.com.

Can I purchase gift certificates online?
Yes! ShoeMall has electronic gift certificates available, prices range from $0.01 - $300.00. Your personal gift message cannot exceed 120 characters. Electronic Gift Certificates may not be returned, applied as payment on any account or redeemed for cash, except where required by law. If lost, stolen or damaged, Electronic Gift Certificates can be replaced for the remaining value with satisfactory proof of purchase.

Account Information

What is "Your Account?"
Your account is simply an area that we store your personal information for you. This is especially helpful to you when you shop our site again. You will not have to enter in your billing information and will only be asked a few security questions in order to complete you checkout – in a manner of seconds! We also allow you to compile a wish list (and share it with your friends and family). There are many advantages to opening an account with us, and best of all, we keep your information safe and secure.

How can I check the status of my order online?

You can access your order anytime by clicking on "Order Status" at the top of any page on ShoeMall.com.

How can I update my account information?
Simply, click the login link at the top of any page at ShoeMall.com. Enter your name and password (we can help you remember if you like) and you're in. It's that easy.

I forgot my password. Can you send it to me?
Sure we can. Click the "Login" link at the top of any page. Then click on "Forgot Password". Follow the instructions and we will e-mail you your password to the e-mail address that we have on file.


Where can I find out about ShoeMall.com promotions and special offers?
One great way to receive information on upcoming promotions at ShoeMall.com is to sign up to receive our emails. This option is available at the top of each page on the ShoeMall.com website. Simply enter your email address and we will begin sending special offers and the latest shoe trends within 1-2 weeks. Another option is to check the ShoeMall.com website on a regular basis.

Occasionally, one of our partners may offer special promotions at ShoeMall.com. However, we can only guarantee that codes sent directly from ShoeMall.com will be authorized and function properly.

How can I be sure I receive a promotion advertised on ShoeMall.com?
If the promotion is advertised on the ShoeMall.com site, the discount can be applied during the checkout process. You may need to enter a promotion code in your shopping bag and click "apply" for some promotions. Please be sure to read all of the details of the offer to be sure it applies to your purchase.

Promotional offers are not redeemable for cash and cannot be combined with other offers. We are not able to provide credits or adjustments on previous purchases. Some promotions may apply only to certain brands or regular priced items on ShoeMall.com. Please refer to the specific information for each promotion for additional details. If you have any questions about ShoeMall.com promotions, please email service@shoemall.com or call 1-800-704-5478 for assistance.

I received a promotional code for ShoeMall.com. How do I use it?
Once you have finished placing your desired purchases into your online shopping bag, select "Shopping Bag" at the top of the page. Confirm that all of your products are included, then scroll to the bottom of the page. Enter your promotional code into the field marked "Promotion Code" on the right side of the page. Click "apply" to see the result. It's that simple.

My promotional code isn't working. What can I do?
If for some reason your promotional code doesn't appear to be working, please double check the expiration date and any exclusions related to the offer. If the offer has not expired and doesn't carry any applicable exclusions, please email service@shoemall.com or call 1-800-704-5478 for additional assistance.

Can I use more than one promotional code at a time?
Only one promotional code can be used on each ShoeMall.com purchase. The code you enter last will be the discount applied to your current ShoeMall order. If you type in a specific promotional code, this will override any promotion from an online advertisement.

Can I use the same promotional code more than once?
Yes! Unless the offer states otherwise, a promotional code may be used an unlimited number of times until the deal expires.